Marketing Specialist - Marketplace Listings

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Job Overview:

Marketing Specialist

Amazon, Walmart, TikTok Shop, Instagram Shopping

Key Responsibilities

• Marketplace Management: Own and manage product listings across Amazon, Walmart, TikTok, Instagram, and other relevant platforms.
• Listing Optimization: Write and optimize product titles, descriptions, bullet points, and backend keywords to improve visibility and conversion.
• Content Strategy: Collaborate with creative and product teams to develop compelling product imagery, videos, and A+ content.
• Performance Monitoring: Track and analyze key metrics (CTR, conversion rate, sales rank, etc.) to identify opportunities for improvement.
• Promotions & Campaigns: Plan and execute promotional campaigns, seasonal sales, and influencer collaborations on marketplace platforms.
• Compliance & Guidelines: Ensure all listings comply with platform-specific policies and brand standards.
• Cross-Functional Collaboration: Work closely with inventory, logistics, and customer service teams to ensure seamless operations and customer satisfaction.
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in e-commerce or digital marketing, with a focus on marketplace platforms.
• Strong understanding of SEO for marketplaces and digital merchandising best practices.
• Experience with tools like Helium 10, Jungle Scout, or similar is a plus.
• Familiarity with TikTok Shop and Instagram Shopping features and trends.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail and ability to manage multiple listings and campaigns simultaneously
  

Preferred Skills

• Experience with Amazon Seller Central and Walmart Seller Center.
• Knowledge of paid advertising on Amazon (PPC), TikTok, and Meta platforms.
• Basic graphic design or video editing skills are a plus.
• Data-driven mindset with proficiency in Excel or Google Sheets.