Marketing Specialist

Key Responsibilities: Plan, execute, and monitor integrated marketing campaigns across digital and traditional channels. Manage social media, content marketing, email marketing, and paid advertising campaigns. Collaborate with internal teams (sales, product, design) to develop marketing materials and strategies aligned with business goals. Conduct market research and competitor analysis to identify opportunities and trends. Track and report on campaign performance metrics, providing actionable insights. Coordinate with external agencies and vendors as needed. Assist in organizing promotional events, product launches, and trade shows. Maintain and update the company’s website and digital assets. Contribute to content creation including blogs, newsletters, case studies, and press releases Strong knowledge of digital marketing channels and tools (Google Ads, SEO, SEM, social media, analytics platforms). Excellent written and verbal communication skills. Proficiency in tools like Google Analytics, Canva, or similar. Ability to manage multiple projects and meet deadlines. Creative thinker with attention to detail and a passion for brand building. Job Types: Full-time, Permanent Pay: ₹11,145.85 - ₹30,000.00 per month Experience: Marketing: 2 years (Required) Digital marketing: 1 year (Required) Work Location: In person