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Intrasoft Technologies Limited
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Marketing Specialist

Marketing Specialist

Intrasoft Technologies Limited

3 - 4 years

5 - 7 Lacs

Kolkata

Posted:3 months ago| Platform:

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Skills Required

Social Media Marketing Digital Advertising SEO Analysis Cross Functional Coordination Linkedin Marketing Content Marketing Press Release Digital Marketing Email Marketing Google Workspace Digital Branding Microsoft Office Suite CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Overview

The Marketing Specialist will play a pivotal role in shaping and executing marketing strategies for our B2C website. This role requires a strong grasp of social media, content distribution, press communication, and internal marketing collaboration.

Key Responsibilities

Social Media Marketing

Grow usage on our channels across platforms (Instagram, Facebook, X/Twitter, Pinterest, etc through meaningful enagagement.

Press & Media Outreach

Draft and distribute press releases.
Build relationships with media outlets, bloggers, and influencers to secure coverage

Internal Cross-Marketing

Design in house banners for self-marketing.
Make the user communication even more engaging.

Requirements:

Bachelor's degree in Marketing, Communications, or related field
2+ years of experience in digital or social media marketing ( B2C)
Strong writing and content creation skills
Experience with designing tools for banners.
Understanding of press release structure and media relations.

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Marketing Specialist