Marketing Specialist - AGM / DGM

Key Roles & Responsibilities:

Strategic Leadership:

• Design and implement a comprehensive Annual Operating Plan (AOP) aligned with business objectives for marketing and allied functions.
• Develop and drive corporate marketing strategies to elevate brand presence and customer engagement across all platforms.
• Lead the development and implementation of Standard Operating Procedures (SOPs) for marketing initiatives at a corporate level.

Brand & Communications Management:

• Oversee brand communication, including advertising, public relations (PR), and digital marketing strategies.
• Ensure brand messaging is strong, consistent, and resonates across all marketing channels, including ATL, BTL, and digital.
• Drive the execution of impactful brand and product campaigns, positioning the brand as a market leader in the co-working and commercial real estate space.

Digital & Performance Marketing:

• Lead performance marketing, SEO/SEM, and analytics efforts to drive leads and conversions.
• Build and lead teams focused on growth marketing, partnerships, and product-led initiatives.
• Drive rapid experimentation, A/B testing, and micro-optimization strategies to maximize ROI.

MarTech & Data-Driven Marketing:

• Develop the MarTech stack, including CRM, data platforms, and experimentation frameworks.
• Build internal capabilities to design and execute campaigns using data-driven insights and automation.
• Champion the use of marketing analytics to evaluate market trends, customer insights, and campaign performance.

Campaign Management:

• Plan, manage, and execute multi-channel marketing campaigns, ensuring alignment with business goals.
• Lead execution of all ATL/BTL promotions, social media campaigns, email marketing, and digital advertising initiatives.
• Identify and manage marketing vendors, agencies, and event organizers to ensure timely and quality execution.

Budgeting & ROI:

• Prepare and manage the annual marketing budget, ensuring optimal utilization and monitoring of spend.
• Analyze ROI on all marketing initiatives and report actionable insights to senior leadership.

Media & Stakeholder Management:

• Develop and execute a robust media relations strategy to secure high-value placements across media platforms.
• Collaborate with cross-functional teams, business stakeholders, and industry partners to drive marketing synergies.

Qualifications & Experience:

• MBA/PGDM in Marketing or a related field from a reputed institute.
• 10 - 12 years of progressive experience in marketing, with at least 5 years in a leadership role, preferably in the real estate, co-working, or commercial property sector.
• Strong exposure to digital transformation, growth marketing, MarTech platforms, and team building.
• Demonstrated experience in strategic brand management, media planning, and campaign execution.
• Hands-on experience in managing budgets, analytics tools, CRM platforms, and marketing automation systems.

Key Competencies:

• Strategic thinking and problem-solving
• Excellent leadership and team management skills
• Strong analytical mindset with a data-driven approach
• Exceptional communication and stakeholder engagement
• Ability to balance creativity with operational excellence