Retention Marketing Intern

Role & responsibilities

• The role involves owning the end-to-end planning and execution of conversion, retention, engagement and reactivation marketing initiatives.
• The intern will be responsible for creating, managing, and optimizing campaigns across direct communication channels such as Email, SMS, WhatsApp, and Push Notifications.
• This includes strategizing customer journeys, implementing targeted messaging and continuous driving improvement in customer engagement and retention metrics through data-driven insights and experimentation.

Preferred candidate profile

• Determine areas of opportunity, design and execute experiments and present data-driven recommendations that improve current marketing and business practices to drive customer engagement and retention.
• Monitor delivery management and performance of communications sent via various CRM marketing channels such as Push Notifications, WhatsApp, Message, Email, In-App & Browser Notifications.
• Measure and report performance of all CRM marketing campaigns and assess against goals (ROI and KPIs).
• Working on /analytics/MIS and weekly/daily updates.
• Plan experiments, conversion test, A/B test, lift study and draw meaningful insights from the same.
• Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.
• Ability to take on challenging deadlines and priorities.
• Plan communication calendar and manage the delivery of Marketing campaigns across Email, SMS, WhatsApp, In-app & Push channels to engage users with timely and relevant content.

Why Spinny?

• Opportunity to own and execute end-to-end retention and engagement campaigns.
• Hands-on experience across direct marketing channels Email, SMS, WhatsApp, and Push Notifications.
• Exposure to data-driven marketing and customer lifecycle management and chance to work in a fast growing, innovative-driven startup environment.
• Steep learning curve with autonomy and creative freedom in campaign execution. Real impact on customer engagement, retention, and business growth.