Marketing Services Head

Role Overview:

Marketing

You will lead a high-performance team that partners with country-specific marketing leads to deliver culturally relevant, brand-consistent marketing across geographies. This is a strategic role that blends global coordination with local execution, requiring deep operational expertise, creative agility, and stakeholder empathy.

Key Responsibilities:

Strategic Leadership

• Scale a centralized marketing services hub in India to support global operations
• Translate global marketing strategy into localized execution plans across content, campaigns, and digital assets
• Collaborate with country-level marketing leads to ensure relevance, resonance, and responsiveness in each market

Team s Vendor Management

• Build and mentor a multidisciplinary team (content, design, digital, analytics) in India
• Manage external vendors and freelancers to supplement internal capabilities
• Ensure quality, speed, and cost-efficiency across all deliverables

Global Coordination

• Act as the operational bridge between global leadership and local marketing teams in the US, Europe and APAC
• Consolidate local insights into actionable briefs for the India-based execution team
• Maintain a unified campaign calendar and ensure timely delivery across time zones

Operational Excellence

• Implement marketing automation, workflow optimization, and performance tracking systems
• Be responsible for driving leads through different initiatives including SEO and PPC optimization, webinars, email campaigns and so on
• Drive continuous improvement in campaign ROI, lead generation, and brand visibility
• Ensure compliance with brand guidelines, data privacy norms, and regional regulations

Qualifications Experience

• 10+ years leading marketing operations, brand management, and digital campaign execution in B2B environments
• Proven experience leading cross-functional teams in a global or multi-country setup
• Strong understanding of digital platforms, content workflows, and campaign analytics
• Familiarity with marketing tools such as HubSpot, Salesforce, Google Analytics, and CMS platforms
• Excellent communication and stakeholder management skills

Why Join eG Innovations?

• Be part of a global tech company with a strong reputation in performance monitoring and digital experience
• Lead a high-impact transformation to centralize and scale marketing operations from India
• Work with a collaborative, innovation-driven leadership team
• Shape global marketing outcomes while building a world-class team locally