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Marketing Platform Auto Associate

Marketing Platform Auto Associate

Accenture

1 - 3 years

3 - 5 Lacs

mumbai

Posted:2 days ago| Platform:

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Skills Required

marketing digital marketing project management data validation customer engagement campaign optimization media javascript sql marketing automation qa automation ticketing compliance quality assurance debugging data privacy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Marketing Platform Auto Associate
Qualifications:Any Graduation
Years of Experience:1 to 3 years
What would you do

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdherence to data privacy regulations, anti-spam laws, and industry best practices for campaign compliance.

Skilled in documenting QA processes, test cases, and resolution steps to maintain team knowledge and audit trails.

Familiarity with ticketing/request management systems, ensuring detailed, timely updates and status tracking.

Excellent collaboration and communication skills to work with cross-functional stakeholders (marketing, data, development, project management).
What are we looking for

Hands-on experience with Braze, including journey workflows, audience segmentation, dynamic content, and landing page management.

Solid understanding of campaign execution processes, covering multi-channel campaigns (Email, SMS, Push, Direct Mail, Social, Paid).

Strong quality assurance (QA) skills with the ability to thoroughly test campaign components, data queries, and workflows for functionality and accuracy.

Proficiency in data validation, ensuring correct audience targeting, segmentation logic, and personalization in campaign setup.

Experience with automation and journey testing, verifying correct message flow and audience progression through lifecycle campaigns.

Working knowledge of SQL and JavaScript to support technical validation and troubleshoot campaign-related issues.

Understanding of marketing automation principles, including triggers, scheduled sends, and engagement-based logic.

Ability to analyze campaign performance metrics and assist in identifying opportunities for campaign optimization.

Strong problem-solving and debugging abilities to resolve technical or configuration issues during QA cycles.
Roles and Responsibilities:

In this role you are required to solve routine problems, largely through precedent and referral to general guidelines

Your expected interactions are within your own team and direct supervisor

You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments

The decisions that you make would impact your own work

You will be an individual contributor as a part of a team, with a predetermined, focused scope of work

Please note that this role may require you to work in rotational shifts
QualificationAny Graduation

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Marketing Platform Auto Associate