Job
Description
About The Role
Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Marketing Platform Auto Associate
Qualifications:Any Graduation
Years of Experience:1 to 3 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song"” all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement.Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam lawsWork closely with the project manager and development teams to implement email templates and troubleshoot technical issuesMaintain detailed documentation of email templates, coding guidelines, and QA processes to ensure consistency and knowledge sharing within the teamStay up to date with the latest trends, technologies, and email marketing best practices to continually improve the quality and effectiveness of email campaignsFully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership.Proficiency in HTML:Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients.Marketing platform experience:Experience in working with Braze, Salesforce Marketing Cloud (SFMC) or a similar marketing automation platform for building and deploying email campaignsEmail Testing:Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices.Quality Assurance:Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality.Problem-Solving:Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding.
What are we looking for? ?The HTML Quality Analyst is responsible for ensuring the accuracy, functionality, and quality of HTML content used for Campaigns created in Marketing Automation platforms like Salesforce Marketing Cloud, Adobe etc. ?This role requires a strong understanding of HTML coding and email best practices, as well as the ability to troubleshoot and fix any rendering or display issues that may arise across different email clients and devices. ?The HTML Quality Analyst will work closely with the marketing, project manager, campaign developer and technical teams to ensure that all email campaigns are visually appealing, responsive, and comply with industry standardsCreate, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devicesPerform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization.Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets)..CSS and JavaScript:Basic knowledge of CSS (Cascading Style Sheets) and JavaScript for enhancing email templates with interactivity and dynamic elements along with knowledge of personalization scripting like AMPscripts, Server-side Java script, Liquid etc.Email Design:Understanding of email design principles and the ability to create visually appealing and engaging email templates.Marketing Automation:Familiarity with marketing automation concepts and strategies to optimize email campaigns and customer journeys.Coding Best Practices:Knowledge of coding best practices, email deliverability, and anti-spam measures to ensure optimal email performance
Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts
Qualification Any Graduation
