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Marketing Platform Auto Associate

Marketing Platform Auto Associate

Accenture

1 - 3 years

3 - 5 Lacs

mumbai

Posted:2 days ago| Platform:

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Skills Required

marketing digital marketing css ux customer engagement analytical skills sql crm tools automation operations stakeholder management html crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Marketing Platform Auto Associate
Qualifications:Any Graduation
Years of Experience:1 to 3 years
What would you do

Solid hands-on experience in CRM or multi-channel marketing.

Experience in working with CRM tools (Braze ideally, other tools considered)

Good understanding of the tech CRM landscape and main trends in the industry.

Analytical skills, ability to work with KPIs and create reports and convert insights into next-step actions

Customer-centric & strategic mindset, knowledge about how to drive loyalty and retention

Cross-department stakeholder management

Ability to work with HTML and CSS. Role requires Digital Marketing Ads & Promotion creation/designBraze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.
What are we looking for

Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite)Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime valueOptimize campaign performance through continuous analysis and testingImprove processes and create efficiency by implementing automation strategies Forecast and report on campaign performance Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaignsRoutinely test and develop our CRM toolsReport to CRM management regularly on the status of activities/campaigns.

Liquid and SQL knowledge is required
Roles and Responsibilities:

In this role you are required to solve routine problems, largely through precedent and referral to general guidelines

Your expected interactions are within your own team and direct supervisor

You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments

The decisions that you make would impact your own work

You will be an individual contributor as a part of a team, with a predetermined, focused scope of work

Please note that this role may require you to work in rotational shifts
QualificationAny Graduation

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Marketing Platform Auto Associate