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Home
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Morepen Laboratories
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Marketing-OTC

Marketing-OTC

Morepen Laboratories

5 - 10 years

8 - 12 Lacs

Gurugram

Posted:1 month ago| Platform:

Apply

Skills Required

Atl Btl Marketing Brand Activation Promotions Brand Campaigns Btl Activity Marketing Activities Atl Btl Brand Awareness Branding Btl Activation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title:

Job Purpose:

To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth.

Key Responsibilities:

Execute and monitor marketing plans for the OTC and Sports Nutrition categories.
Work closely with trade channels to drive brand visibility and sales performance.
Plan and manage
ATL/BTL activities
including promotions, events, and on-ground activation.
Handle
digital marketing campaigns
and coordinate with media agencies.
Manage media budgets in the range of
3–5 crores
, ensuring ROI-focused spends.
Liaise with the field force to ensure marketing initiatives are well integrated on-ground.
Collaborate with sales, product, and creative teams to ensure brand consistency.
Analyze campaign performance and consumer trends to recommend marketing improvements.

Candidate Requirements:

Qualification:
MBA in Marketing (mandatory)
Experience:
3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors)
Skills:

Strong understanding of
Trade Channel Marketing
Experience with
ATL/BTL and Digital Branding
Media planning and budget handling experience
Good communication, coordination, and analytical skills

Preference:
Male candidate (as per field travel requirements)

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