Marketing Operations Executive

Key Responsibilities:

• Perform data mining by analyzing social media platforms and web sources to identify and target potential prospects.
• Research and build qualified lead lists based on defined criteria and campaign requirements.
• Upload and manage leads in Salesforce (SF), ensuring data accuracy and completeness.
• Assign and distribute leads within Salesforce as per defined processes.
• Mine and update leads on an ongoing basis to support sales and marketing initiatives.
• Generate and export lead lists and reports from Salesforce and HubSpot as required.
• Manage and support social media posts to enhance brand visibility and lead engagement.
• Maintain clean and organized CRM data and follow lead management best practices.

Skills & Requirements:

• Experience in data mining, web research, and social media analysis.
• Hands-on experience with Salesforce and HubSpot CRM tools.
• Basic understanding of lead generation and digital marketing processes.
• Attention to detail and ability to manage large datasets accurately.