Marketing Operation Manager (HubSpot Specialist)

As a Marketing Operations Specialist at Yanolja Cloud Solution Pvt. Ltd. (YCS), your role will involve overseeing the lead management process in the marketing automation platform (e.g., HubSpot). Your responsibilities will include: - Overseeing the lead management process in the marketing automation platform, ensuring accurate scoring, processing, and delivery to HubSpot. - Providing recommendations to enhance campaign performance, including audience segmentation and streamlined campaign setups. - Coordinating and managing integrations with third-party apps, tools, and plugins. - Identifying and resolving data inconsistencies, ensuring data accuracy and integrity. - Supporting daily troubleshooting, error resolution, and end-user support for marketing systems. - Administering systems by managing user permissions, custom objects, and workflows. - Documenting processes, policies, and system configurations, creating resources for team support. - Collaborating with various teams to gather and implement CRM-related business requirements. Qualifications required for this role include: - Proven experience in marketing or sales operations or a similar field. - Advanced expertise in CRM platforms, particularly HubSpot; experience with Salesforce or similar tools is a plus. - Strong analytical and problem-solving abilities, with the capability to present data insights effectively. - Excellent organizational and project management skills to manage tasks in a dynamic environment. - Outstanding communication and collaboration skills for cross-functional teamwork. - Familiarity with sales automation processes; experience in marketing or demand generation is advantageous. - A results-oriented approach with a commitment to continuous improvement and operational excellence.,