Marketing Officer

Location:

Job type:

Company:

About 1Bridge:

clean energy access,

Key Responsibilities (KRAs):

Marketing Goals:

• Implement awareness, enquiry, and lead-generation goals through a strategic mix of digital and phygital marketing across assigned villages.

• Manage company’s social media account by posting engaging stories

· Deliver the sales-conversion goals by integrating both on-ground campaigns and digital engagement initiatives.

Social Media Marketing:

• Plan and implement Meta-based social-media strategies to drive awareness, lead generation, and adoption of clean-energy products.

• Leverage WhatsApp Business for product promotion and WhatsApp Pay for seamless customer transactions.

• Execute innovative content and product-demonstration campaigns, including influencer marketing and community storytelling.

Field Marketing / Outreach:

• Coordinate on-ground product demonstrations in collaboration with active entrepreneurs.

• Plan and oversee village-level outreach campaigns ensuring alignment with project communication goals.

Key Performance Indicators (KPIs)

• % achievement of planned digital and phygital outreach activities.

• % of household reach target achieved through both channels.

• % of SKU sales / distribution target achieved through digital and phygital marketing efforts.

Skills & Qualifications

• Master’s in Marketing with Digital Marketing specialization

• Experience: Freshers to experienced

• Knowledge in WhatsApp Marketing, Meta Business Suite, and campaign performance tracking.

• Entrepreneurial mindset

• Kannada fluency will be added advantage

Compensation Structure:

Fixed salary: Up to 3.5 LPA (slightly negotiable for right match)

Variable: Achievement based incentives