Marketing Mgr-Secondary sales -Building materials co @Chennai / TN

Position Title:

Vacancy:5

1.Chennai

2.Krishnagiri

3.Vellore

4.Pondcherry

5.Tirunelveli

CTC: Maximum gross up to 70 K PM + DA + Incentive

Reporting To:

Objective

To drive secondary sales, expand the dealer/distributor network, strengthen brand visibility, and ensure consistent sales growth for steel Bar products across Tamil Nadu through effective marketing and field initiatives.

Key Responsibilities

1. Sales & Distribution Management

• Drive

  secondary sales

  targets through efficient dealer/distributor engagement.
• Ensure adequate product availability and stock rotation across the supply chain.
  
• Monitor and analyze dealer-wise and territory-wise performance on a regular basis.
  
• Implement sales schemes, pricing strategies, and promotions in coordination with primary sales teams.
  

2. Market Development & Channel Expansion

• Identify and appoint new dealers, sub-dealers, and retailers to enhance market penetration.
  
• Conduct regular market visits to assess competition, pricing, and customer sentiment.
  
• Strengthen relationships with channel partners through regular meetings, training, and support.
  

3. Marketing & Brand Promotion

• Plan and execute

  B2B and influencer marketing activities

  (Engineer meets, mason/contractor programs, etc.).
• Support brand visibility through local events, signage, outdoor media, and promotional campaigns.
  
• Work with the central marketing team to execute region-specific initiatives.
  

4. Market Intelligence & Reporting

• Track competitor activities, pricing movements, and market trends.
  
• Prepare periodic MIS reports on sales performance, schemes, and market insights.
  
• Provide feedback to management for strategic decision-making.
  

5. Team Management

• Lead and guide Territory Sales Officers / Field Executives.
  
• Motivate the team to achieve sales targets and maintain strong market relationships.
  
• Conduct regular performance reviews and provide on-ground support.
  

Desired Candidate Profile

• Graduate / MBA (Marketing preferred).
  

• Experience:

  Minimum 7-10 years in

  steel Bar / building materials / construction products

  with strong exposure to

  secondary sales and channel management

  .
• Good understanding of dealer networks and market dynamics across Tamil Nadu.
  
• Strong communication, leadership, and negotiation skills.
  
• Proficiency in MS Excel, CRM tools, and report preparation.
  
• Fluency in Tamil and working knowledge of English.
  
• Willingness to travel extensively within the state.
  

Key Performance Indicators (KPIs)

• Achievement of monthly and quarterly secondary sales targets.
  
• Growth in active dealer base and market coverage.
  
• Implementation and success rate of marketing initiatives.
  
• Team productivity and dealer satisfaction levels.
  

Pl share your updated resume to hrrajbanyan@gmail.com