Job Description

(Eye Care Marketing experience Preferred) 1. Marketing Strategy & Planning Develop and implement a monthly/quarterly marketing plan aligned with hospital objectives. Coordinate with hospital management to plan promotions, health camps, and awareness campaigns. Monthly Calendar for the planned activities Monthly Review of the performance 2. Community Engagement & Outreach Organize and execute outreach programs, eye check-up camps, and school/college/CSR tie-ups. Build relationships with RWAs, corporate offices, schools, and senior citizen groups. 3. Referral Network Building Develop and nurture a network of referring doctors, optometrists, and clinics. Regularly visit and engage with general practitioners and local medical professionals. 4. Branding & Promotions Coordinate with designers/vendors for creation of brochures, flyers, banners, and signages. Monitor and enhance hospitals presence across local directories and digital listings. 5. Internal Communication & Patient Experience Collaborate with front office and clinical teams to align patient communication strategies. 6. Reporting & Budget Management Maintain marketing dashboards and generate periodic performance reports. Track marketing expenses and ensure campaigns stay within budget.