Marketing Manager

5 - 10 years

5 - 9 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Responsibilities

  • Develop and execute comprehensive marketing strategies for the Way2Reach platform
  • Create and manage digital marketing campaigns across various channels
  • Oversee content creation for website, social media, and marketing materials
  • Analyze market trends and competitor activities to identify opportunities
  • Collaborate with the sales team to align marketing initiatives with sales goals
  • Manage marketing budget and track ROI of marketing activities
  • Build and maintain relationships with industry partners and media
    • Lead branding initiatives and ensure consistent brand messaging

    Requirements

  • Bachelor's/Master's degree in Marketing, Business Administration, or related field
  • 5+ years of experience in marketing, preferably in B2B or marketplace platforms
  • Proven track record in digital marketing and campaign management
  • Strong understanding of SEO, SEM, and social media marketing
  • Experience with marketing automation tools and CRM systems
  • Excellent communication and leadership skills
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