Marketing Manager

Job Summary:

We are seeking a strategic and experienced Marketing Manager with a strong background in industrial marketing and business development, especially in the Cement, Steel, Power, and Paper sectors. The ideal candidate should have a sound understanding of industrial product positioning, channel development, and marketing intelligence. This role requires extensive travel, strong industry connections, and the ability to execute effective, ground-level marketing strategies.

Key Responsibilities:

Develop and execute region-specific marketing strategies to promote industrial products.

Design and implement dealer engagement programs, new product launches, and marketing initiatives.

Conduct competitive market research, identify emerging trends, and explore new business opportunities.

Build and maintain networks within Cement, Steel, Power, Paper, and TPC/Excavator sectors.

Organize and manage participation in trade fairs, dealer meets, and industrial exhibitions.

Support sales teams with marketing collaterals, product demonstrations, and competitive benchmarking.

Monitor ROI on marketing activities and generate performance dashboards.

Execute digital marketing initiatives including website content, email marketing, and product literature.

Collaborate with cross-functional teams to align branding with organizational goals.

Provide marketing and training support to the dealer/distributor network.

Collect customer feedback and conduct market perception analysis for product improvement.

Work Schedule:

18 days/month Field visits to industrial sites and dealer networks across the region

3 days/month Reporting and strategic planning at Head Office, Raipur

Remaining days – Work-from-home for planning, reporting, and virtual coordination

Must-Have Skills & Experience:

Minimum 5 years of industrial marketing experience

Strong connections and active networks in Cement, Steel, Power, Paper, TPC, and Excavator sectors

Proven expertise in B2B marketing, product branding, and lifecycle management

Experience managing marketing budgets, campaigns, and cross-functional teams

Excellent communication, creativity, and project execution skills

Educational Qualification:

Any graduate (Bachelor's degree)

Additional certifications in Marketing or Business Development are a plus

Ideal Candidate Traits:

Strong relationship builder with influential industry connects

Self-driven and target-oriented with a strategic mindset

Analytical and proficient in reporting and data interpretation

Willing to travel extensively and manage multiple campaigns simultaneously

Highly organized with attention to detail and planning

Preferred candidate profile