Marketing Manager

Velox Solutions

Job Summary

Marketing and Brand Executive

Key Responsibilities

• Brand Development & Management

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• Assist in the development and execution of the cybersecurity product brand strategy, ensuring that it reflects our market leadership and core values.
• Ensure consistent application of brand messaging across all marketing materials, digital platforms, and customer communications.
• Monitor and uphold the integrity of the brand across internal and external communications.

• Campaign Strategy & Execution

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• Collaborate with the product and strategy team to design and execute multi-channel marketing campaigns targeting key decision-makers in industries that rely on cybersecurity (e.g., finance, healthcare, government).
• Develop campaigns that focus on lead generation, product awareness, and customer retention, while positioning the company as a thought leader in the cybersecurity space.
• Plan and execute marketing programs around product launches, industry events, and new feature releases.

• Content Creation & Distribution

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• Create high-quality, engaging content such as blog posts, whitepapers, case studies, customer testimonials, and social media posts that resonate with target audiences.
• Craft messaging that simplifies complex cybersecurity topics, making them accessible to both technical and non-technical audiences.
• Contribute to the creation of video content, infographics, and educational materials to drive engagement.

• Social Media & Digital Marketing

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• Oversee the management of the companys social media presence across platforms (LinkedIn, Twitter, etc.) to build a robust online community.
• Design and implement digital marketing strategies such as paid search (PPC), email marketing, and SEO to increase traffic, brand visibility, and conversions.
• Analyze performance metrics to measure success and optimize digital campaigns based on data insights.

• Market Research & Competitor Analysis

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• Conduct market research to identify key industry trends, customer pain points, and competitor strategies in the cybersecurity sector.
• Regularly analyze competitor marketing efforts and product positioning, providing insights and recommendations to stay ahead in the market.
• Stay up-to-date with the latest cybersecurity trends and regulatory changes to ensure marketing strategies reflect current market conditions.

• Event Coordination & Thought Leadership

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• Support the organization of and participation in industry conferences, webinars, and trade shows, positioning the company as an authority in cybersecurity.
• Help with the planning and execution of virtual and in-person events designed to showcase the companys expertise and connect with potential clients.
• Assist in creating thought leadership articles, blog posts, and speaking engagements for senior executives at industry events.

• Cross-functional Collaboration

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• Work closely with the sales, product, and customer success teams to align marketing initiatives with product offerings and customer feedback.
• Ensure alignment between marketing campaigns and sales targets, delivering content and collateral that supports sales efforts and customer acquisition.

Qualifications

• Bachelors degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in marketing, brand management, or a related role, preferably in the cybersecurity, technology, or SaaS industries.
• Strong understanding of digital marketing strategies, social media platforms, content management, and analytics tools.
• Excellent written and verbal communication skills, with an ability to convey complex cybersecurity topics in a simplified and engaging manner.
• Hands-on experience with digital marketing tools (e.g., Google Analytics) and social media management platforms.
• Experience in developing and executing marketing strategies for B2B or enterprise products.
• Knowledge of the cybersecurity industry, security threats, and regulations is highly desirable.

Desired Skills

• Proficiency in graphic design tools (Adobe Creative Suite, Canva) or video editing software is a plus.
• Experience in public relations or working with influencers to boost brand awareness.
• Ability to work independently and as part of a cross-functional team, managing multiple projects simultaneously.
• Knowledge of account-based marketing (ABM) strategies and tactics.