Marketing Manager

Job Title: Marketing Manager

Location: Trivandrum, Kerala
Employment Type: Full-Time
Experience: 5+ years in marketing, preferably in retail or lifestyle/fashion sectors

About the Role

We are seeking a dynamic and results-driven Marketing Manager to lead our brand’s marketing and communication strategies. The ideal candidate will be responsible for developing, executing, and optimizing marketing campaigns that enhance brand visibility, drive footfall and sales, and strengthen customer loyalty—both online and offline.

Key Responsibilities

• Develop and execute strategic marketing plans to meet business objectives.
• Lead all in-store promotions, events, and seasonal campaigns.
• Oversee digital marketing initiatives including social media, content, SEO, and performance marketing.
• Collaborate with external creative and media agencies for campaign execution.
• Work closely with the visual merchandising and sales teams to ensure cohesive brand representation.
• Manage vendor collaborations, influencer partnerships, and customer engagement programs.
• Analyze campaign performance and generate marketing reports with key insights.
• Supervise marketing budgets and ensure ROI-focused planning.
• Plan and execute CRM activities and promotional offers to drive repeat footfall.
• Ensure brand consistency across all marketing touchpoints—print, digital, and on-ground.

Qualifications & Skills

• Bachelor's/Master’s degree in Marketing, Business, or related field.
• Minimum 5 years of experience in marketing; retail/FMCG/fashion experience preferred.
• Strong understanding of digital platforms (Instagram, Facebook, YouTube, Google Ads).
• Excellent communication, project management, and leadership skills.
• Creative mindset with an eye for design and brand storytelling.
• Ability to work in a fast-paced, deadline-driven environment.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Work Location: In person