Marketing Manager

Company Profile

We are a technology and innovation company delivering technology solutions to thousands of users across industries for almost two decades in India as well as overseas. Our team of experts delivers unmatched experience in sales, support & services. With a strong research & development division and industry leading technology partnerships, Sparsh strives to deliver innovation & excellence in making life simple & happy for our customers. Along with that we also have our own software development team developing software for the new millennium on the latest technologies.

Website: https://sparshinnovators.com/

Roles and Responsibilities

· Develop strategies and tactics to build strong brand positioning.

· Promote a business, product and services and ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones

· Deploy successful marketing campaigns and own their implementation from ideation to execution

· Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Drive organic and paid acquisition channels.

· Communicate with management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies as required.

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Academic Requirements

1. Graduation preferably in Business Management

2. MBA/PGDM/PGPM in Sales and Marketing

Experience Requirements

2-3 years of experience as a Marketing Manager. Experience with IT/Software product companies would be preferred.

Ideal candidate would be someone with

• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels, marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google AdWords campaigns.
• Advanced understanding of human behavior and a desire to help consumers find exactly the right product or service to suit their needs.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets/CRM.
• A sense of aesthetics and a love for great copy and witty communication along with excellent writing skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Provident Fund

Schedule:

• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Bistupur, Jamshedpur - 831001, Jharkhand: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing Activities Planning & Execution: 2 years (Required)
• Traditional Marketing Campaigns: 1 year (Required)
• Digital marketing: 1 year (Required)
• Email marketing: 1 year (Required)
• Content marketing: 1 year (Required)

Language:

• English (Required)

Willingness to travel:

• 50% (Required)