Marketing Manager - Real Estate

3 - 5 years

3 - 4 Lacs

Posted:4 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Title: Marketing Manager Real Estate Location: Banjara Hills Reports to: Director of Sales & Marketing Department: Marketing & Communications Job Summary: We are seeking a dynamic and results-driven Marketing Manager to lead the marketing efforts of our real estate portfolio. The ideal candidate will be responsible for developing and executing strategic marketing plans to drive brand awareness, generate leads, and support the sales team. This role requires a strong understanding of the real estate market, digital marketing trends, and a creative approach to promoting residential, commercial, and investment properties. Key Responsibilities: Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies for residential and commercial projects. Conduct market research and competitor analysis to identify trends and opportunities. Campaign Management: Plan, execute, and manage marketing campaigns across digital, print, and outdoor media. Collaborate with creative agencies, designers, and vendors for campaign development. Lead Generation & CRM: Design lead generation strategies and manage customer databases through CRM tools. Support sales teams with high-quality leads and marketing materials. Digital Marketing: Oversee website content, SEO, PPC, social media management, and email marketing. Monitor analytics and KPIs to optimize marketing performance. Event Management: Organize and promote open houses, launch events, property expos, and networking events. Branding & Communications: Ensure consistent brand messaging across all platforms and marketing collaterals. Create marketing content, brochures, presentations, and property videos. Budget Management: Manage the marketing budget efficiently, ensuring high ROI on campaigns and activities. Qualifications and Requirements: Bachelors degree in Marketing, Business Administration, or related field (MBA preferred). 5+ years of marketing experience, preferably in real estate, construction, or property development. Strong knowledge of real estate market trends and customer behavior. Proficiency in digital marketing tools (Google Ads, Facebook Ads, SEO tools, CRM software). Excellent communication, negotiation, and project management skills. Creative thinker with strong analytical abilities. Ability to work under pressure and meet tight deadlines. Preferred Skills: Familiarity with real estate portals likes Magicbricks, 99acres, Housing.com, etc If interested, please call HR @ 9133367000 and get your interview scheduled only between 10 am to 6pm (Mon-Sat)

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