Position Description

Position Purpose

Strategic Responsibilities

• Provide inputs to the Market Development Lead / Zonal In Charges for preparation of zonal marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits)
• Develop marketing plan for new geographies (for example, target farmer groups, roll out of demand generation initiatives)
• Conduct potential mapping for the pipeline products for three to five years (for example, development, testing, launch, growth, maturity)
• Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, product training methodologies)
• Building competitive knowledge on upcoming technologies in Biologicals.
• Develop good rapport with Universities, KVKs and Department of Agriculture/Horticulture.

Operational Responsibilities

• Achieve the annual product marketing targets for the Region / Zone by effective planning, coordination and execution of demand generation activities, in collaboration with the Field sales staff (for example, demonstrations, field days, product campaigns, crop campaigns, farmer meetings, dealer / channel partner meetings)

• Implement product launch activities of the pipeline products through planned initiatives like demonstrations, field days, testimonial farmers, etc.

Financial Responsibilities

People Responsibilities

• Attend trainings on training needs identified or imparted by HR
• epresent the Business in external forums and associations

Education Qualification

Work Experience

• 6 to 10 years experience in Agri input industry
• 2 to 3 years experience in handling field marketing of biologicals
• Previous experience of working in field sales is desirable

Industry to be Hired from

Functional Competencies

Interaction Complexity and Team Work