Marketing Manager- Performance Marketing

Job Title: Marketing Manager – Performance Marketing

Location:

Experience:

Salary:

Joining:

Marketing Manager – Performance Marketing

Key Responsibilities

• Plan, execute, and optimize paid campaigns across

  Bing Ads, Google Ads, and Meta Ads

• Take complete ownership of

  Bing Ads campaigns

  (mandatory expertise)
• Monitor and improve performance metrics including

  CTR, ROAS, CPA, and conversions

• Implement and manage

  attribution models and conversion tracking strategies

• Analyze campaign performance and provide actionable insights for optimization
• Manage budgets efficiently to maximize ROI
• Conduct A/B testing on creatives, audiences, and landing pages
• Coordinate with internal teams to align marketing objectives with business goals
• Prepare regular performance reports and dashboards

Required Skills & Qualifications

• 5–7 years of experience in

  Performance Marketing / Digital Marketing

• Mandatory:

  Proven experience in executing and scaling

  Bing Ads

• Strong working knowledge of

  Google Ads and Meta Ads (Facebook & Instagram)

• Hands-on experience with

  conversion tracking, attribution models, CTR & ROAS optimization

• Analytical mindset with strong data interpretation skills
• Ability to manage multiple campaigns simultaneously
• Excellent communication and reporting skills

How to Apply

Interested candidates can share their updated resume at:

nikita.s@learningroutes.in