Marketing manager

A marketing person in a modular kitchen business plays a crucial role in generating leads, building brand awareness, and driving sales. Here's a breakdown of the key job roles and responsibilities:

1. Market Research & Strategy

• Understand Target Audience: Identify ideal customer segments (homeowners, architects, interior designers, etc.).
• Competitor Analysis: Track what other modular kitchen brands are offering.
• Develop Marketing Plans: Create quarterly or annual marketing strategies to grow brand visibility and generate inquiries.

2. Brand Promotion & Advertising

• Digital Marketing: Manage social media, SEO, Google Ads, and content marketing.
• Offline Marketing: Plan and execute activities like brochures, exhibitions, and collaborations with interior studios.
• Branding: Ensure consistency in logos, themes, showroom design, and promotional material.

3. Lead Generation & Sales Support

• Generate Qualified Leads: Run campaigns to bring in leads via online forms, calls, walk-ins, etc.
• CRM Management: Track and nurture leads through customer relationship management tools.
• Support Sales Team: Provide marketing collateral like catalogs, portfolios, and demo videos.

4. Partnerships & B2B Relations

• Collaborate with Architects and Builders: Develop relationships for referrals and bulk orders.
• Vendor Coordination: Work with vendors for printing, advertising, and promotional events.

5. Performance Tracking

• Analytics & Reporting: Monitor KPIs like lead conversion rates, cost per lead, ROI of campaigns.
• Feedback Loop: Gather customer feedback and coordinate with design/sales teams to improve offerings.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person