About Medhavi Skills University
Medhavi Skills University (MSU) is a government-notified private skills university established under
a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated
with higher education. As a pioneering institution in the convergence of the skilling ecosystem with
higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by
the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes
to offer work-integrated courses, embedding on-the-job internships and training within the curriculum.
MSU is a recognized Awarding Body under the National Council for Vocational Education &
Training (NCVET) and is empanelled with the Directorate General of Training (DGT). As an anchor
university partner with the National Skill Development Corporation (NSDC) and the Project
Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future
workspace by co- working with industry partners to design and implement demand-driven programs.
For more information, visit https://msu.edu.in
Role Overview:
We are seeking a dynamic and creative Marketing Manager to lead all brand, event, content, and
broader marketing initiatives at our Sikkim campus. This role requires a well-rounded marketeer with
4–7 years of experience, strong leadership skills, and an eye for quality across all marketing
touchpoints. You will be responsible for driving MSU’s brand narrative, overseeing impactful
campaigns, and managing a creative team of three (photographer, videographer, and editors).
Key Responsibilities:
- Develop and execute marketing strategies to strengthen MSU’s brand presence at the Sikkim
campus.
- Plan, manage, and execute events, activations, and brand campaigns to engage students,
industry partners, and the wider community.
- Lead content strategy across digital, social, and offline platforms, ensuring alignment with
MSU’s brand voice.
- Manage and mentor a creative team (photographer, videographer, editors), providing direction
and ensuring high-quality outputs.
- Collaborate with cross-functional teams (academics, admissions, placement) to align
marketing initiatives with institutional goals.
- Engage actively with students for content creation, events, and activities, building brand
advocacy through positive experiences.
- Develop student ambassador initiatives and partnerships with local creators to amplify brand
reach.
- Gather student insights to inform product marketing, ensuring campaigns resonate with the
student community.
- Monitor performance metrics, generate insights, and continuously optimise campaigns.
- Ensure consistency in branding across all communication and touchpoints.
- Stay updated on marketing trends and bring fresh, creative ideas to the table.
Qualifications & Skills Required:
- Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
- 4–7 years of diverse marketing experience, ideally in brand, content, and event management.
- Proven experience in leading creative teams and delivering end-to-end campaigns.
- Strong project management, multitasking, and organisational skills.
- Excellent communication and storytelling abilities.
- Creative flair with a strong sense of design, aesthetics, and brand-building.
- Comfort working in fast-paced, dynamic environments.
What We Offer
- Being a key player in something potentially massive and world-changing
- Competitive salary and incentive structure, best in the industry.
- Opportunities for professional development and growth.
- A supportive and collaborative work environment.
- The chance to make a meaningful impact on the careers and lives of working professionals.
How to Apply
Interested candidates should submit a resume and cover letter detailing their qualifications and
experience at careers@msu.edu.in at earliest possible.
Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are committed
to creating an inclusive environment for all employees.
