Marketing Manager

A Lab Diagnostic Marketing Manager develops and executes marketing strategies for diagnostic products, focusing on increasing brand awareness, driving sales, and building relationships with healthcare providers and other stakeholders. This role involves market research, campaign management, content creation, and performance analysis to ensure marketing efforts align with business objectives. Key Responsibilities: Strategy and Planning: Develop comprehensive marketing strategies, including setting budgets, timelines, and performance metrics. Market Research and Analysis: Conduct market research to identify target audiences, customer needs, and competitive landscapes. Campaign Management: Create and manage marketing campaigns across various channels, including digital, social media, email, and events. Content Creation: Develop compelling marketing materials, such as brochures, website content, and presentations, to effectively communicate the value proposition of diagnostic products. Relationship Building: Build and maintain strong relationships with key opinion leaders, healthcare providers, and other stakeholders in the diagnostic field. Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities. Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives, using data and analytics to measure results and identify areas for improvement. Compliance: Ensure that all marketing activities are compliant with industry regulations and standards. Collaboration: Collaborate with sales and product development teams to align marketing efforts with overall business objectives. Job Types: Full-time, Part-time, Permanent, Fresher Pay: ₹30,000.00 - ₹60,000.00 per month Benefits: Flexible schedule Schedule: Day shift Evening shift Morning shift Rotational shift Supplemental Pay: Performance bonus Work Location: In person