Marketing Manager - KIT

The Marketing Executive (KIT) will be responsible for building strong, long-term relationships with existing customers to ensure satisfaction, engagement, and continuous business growth. The role focuses on maintaining regular communication with clients, understanding their needs, increasing wallet share, identifying cross-selling and upselling opportunities, and ensuring customers derive 10x value from the company’s products and services.

This is a proactive, relationship-driven role aimed at converting customer satisfaction into advocacy and repeat business.

Key Responsibilities

• Customer Engagement & Retention
• Maintain regular “Keep In Touch (KIT)” communication with all existing customers through calls, meetings, and digital channels.
• Ensure customers are happy and satisfied with the product and service quality.
• Track customer feedback, suggestions, and complaints, and coordinate with relevant teams for resolution.
• Business Growth from Existing Clients
• Mine existing accounts for new opportunities and additional modules/services.
• Identify ways to increase the customer’s wallet share and overall value contribution.
• Take sales references and referrals from satisfied clients.
• Customer Insights & Relationship Management
• Understand customers’ future plans, wish lists, and evolving requirements.
• Gather intelligence on competitors, industry needs, and customer expectations.
• Maintain an updated CRM with all client touchpoints, feedback, and communication logs.
• Product Awareness & Education
• Keep clients informed about new features, updates, and enhancements in the product.
• Arrange demos, webinars, and awareness sessions for feature adoption.
• Reporting & Review
• Prepare and share monthly or quarterly reports with customers highlighting:
• Current usage and performance status
• Updates and new features added
• Recommendations for improvement or expansion
• Roadmap and upcoming plans
• Provide management with regular internal reports on customer engagement, upsell potential, and satisfaction scores.

Preferred Candidate Profile

• Education: Graduate / MBA in Marketing, Business Administration, or related field.
• Experience: 3–6 years in customer relationship management, account management, or B2B marketing (preferably in SaaS / ERP / IT product companies).
• Excellent communication, presentation, and interpersonal skills.
• Strong understanding of customer experience management and value delivery.
• Self-driven, empathetic, and passionate about customer success.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person