Marketing Manager

Key Objective:

To lead and execute comprehensive marketing strategies that drive student enrollment for the institute’s courses, with a special focus on reaching students from lower-income communities and other target population.

Key Responsibilities:

· Develop and implement comprehensive marketing plans to increase student enrollment.

· Promote the institute and its programs through digital (social media, email, website), print (flyers, posters), and offline channels.

· Build partnerships or relationship with local schools, NGOs, community leaders, and influencers to reach the target population.

· Plan and conduct outreach activities such as community events, school visits, seminars, and career awareness programs.

· Create compelling content for brochures, social media, WhatsApp campaigns, and posters tailored to the target audience.

· Track the performance of marketing campaigns and provide regular reports with insights and recommendations.

· Maintain strong community engagement and act as the institute's representative in public forums and events.

· Understand and effectively communicate the institute’s mission and course benefits to parents and prospective students.

· Coordinate with the admissions team to support lead conversion and enrollment follow-ups.

· Identify key target audiences and create specific outreach plans for lower-income communities.

· Represent Institute at job fairs and academic events to promote the course and attract prospective students.

· Identify nursing colleges or institutes to offer the course as an add-on program and establish formal partnerships through MOUs.

Required Qualifications & Experience:

· Bachelor's Degree

· Minimum 3–5 years of experience in a similar role, preferably in an educational institution or NGO working with lower-income groups.

· Proven track record of driving successful enrollment or awareness campaigns.

Key Skills:

· Strong communication and interpersonal skills.

· Strategic thinking and ability to manage multiple marketing channels.

· Digital marketing proficiency (social media, SEO, email marketing).

Job Type: Full-time

Pay: ₹28,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Educational Institution: 4 years (Preferred)