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Grazitti Interactive
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Marketing Manager

Marketing Manager

Grazitti Interactive

3 - 7 years

0 Lacs

panchkula haryana

Posted:1 day ago| Platform: Shine logo

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Skills Required

hubspot pardot eloqua segmentation content creation campaign analytics lead scoring seo sem b2b demand generation strategy marketing automation platforms like marketo b2b buyer journeys automated workflows ab testing paid digital channels marketing it saas solutions

Work Mode

On-site

Job Type

Full Time

Job Description

As a Marketing Manager for Marketing Automation Services, you will be responsible for leading demand generation and content initiatives to drive marketing pipelines and MQLs while aligning content with the B2B buyer journey. Your role will involve developing and executing multi-channel marketing campaigns, setting up automated lead-nurturing workflows, and analyzing campaign performance to optimize ROI and engagement. Key Skills: - Proven experience in B2B demand generation strategy - Expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua - Deep understanding of B2B buyer journeys and content-led lead nurturing - Hands-on experience in setting up automated workflows, segmentation, and A/B testing - Ability to create compelling content across different formats - Familiarity with campaign analytics, lead scoring, and performance tracking - Strong communication and collaboration skills - Knowledge of SEO, SEM, and paid digital channels (preferred) - Experience in marketing IT or SaaS solutions globally (preferred) - Ability to manage and mentor junior marketers while meeting tight deadlines Responsibilities: - Develop and execute multi-channel marketing campaigns - Design and implement automated lead-nurturing workflows - Align marketing initiatives with sales and product teams - Drive content marketing efforts across buyer journey stages - Analyze and report campaign performance for optimization - Lead A/B testing and audience segmentation for personalization - Stay updated on marketing trends and competitor insights - Share marketing automation knowledge and lead by example If you are passionate about driving demand generation, content marketing, and automation tools in a B2B environment, we would love to connect with you. Apply now and join us in our mission to excel in Marketing Automation Services. Thank you for your interest in joining our team. We look forward to reviewing your application and will contact you shortly.,

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Grazitti Interactive

IT Services and IT Consulting

Panchkula Haryana

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Marketing Manager