Marketing Manager - Futura

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

Therapy growth and market share

. Deliver an EI of 100 for the therapy and increase Abbott market share

. Deliver therapy Plan Sales and Plan Margin

. Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)

Driving therapy leadership

. Undertake periodic research to identify emerging short and long-term therapy trends

. Annually create a therapy plan for the therapy area owned

. Identify, ideate and deliver new product opportunities for the therapy

. Identify and ideate on product innovations (e.g. LCM, packaging) for existing products

. Design initiatives and concepts for scientific differentiation of Abbott in the therapy

. Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy

. Identify new markets and new channel opportunities to drive therapy growth Arbitrage between brands

. Owner / manager of the marketing spend across brands within the therapy

. Evaluate marketing RoI across different activities / brands and adjust strategy accordingly

. Decide on pricing strategy for the therapy and between brands / SKUs.

JOB SPECIFICATIONS: Skill, Education, Experience

Education:

. Graduate in Science / Pharmacy

. MBA/PGDBA in Sales and Marketing from a top B school

Experience:

. Brand management experience of at least 7 years (preferably in MNC)

. At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager

. Additional exposure of sales preferred

. Exposure to managing Key Accounts / dealing with Key Opinion Leaders

. Experience in managing new launches.

Skills:

. Excellent Communication Skills

. Functional & Technical Knowledge on therapy areas owned and other therapies in the division

. Demonstrates creativity, innovation and drive for results
. Ability to influence, lead and work with cross functional teams. Analytical skills and good financial acumen. Strategic thinking, problem solving and decision making skills

. Planning and organizing skills for short term and long term
. Time management and multi-tasking skills