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Marketing Manager - Flavour Solutions

4 - 5 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

About the Role The FS Marketing Manager is responsible for understanding trends and customer/consumer behavior to drive category insights and innovation to foster customer intimacy and fuel McCormick growth plans. Reporting to the Managing Director, India, the role will collaborate closely with Commercial and R&D teams to create and deliver growth plans with customers in the India region. Responsibilities Creates market/category/consumer trend analysis: Recommends actions to support ISEA Flavour solutions growth. Understanding the impact on customers innovation initiatives. Support Category Growth Initiatives: Provides the support for the initiation, discovery, exploration, & creation phases of strategic innovation in creating next generation of products. Collaborate cross functional teams to deliver on new product development efforts resulting in growth aligned to our business objectives. Manages, plans and facilitates customer presentations/ideation/field immersions: Develops plans that align with both customer and McCormick’s core competencies. Engages customers with new ideas that are customer/market relevant and that help drive project pipeline growth for India Flavour Solutions. Support FS marketing systems and tools: Works with FS Sales Leader to create and maintain FS marketing systems and tools to optimize marketing effectiveness. Provides updates on industry/global economic patterns, shifts and trends: Support mid/long term strategic planning for the India FS Solutions. Qualifications Bachelor’s degree in marketing / business / food science 4-5 years’ experience in a B2B marketing role Ability to multi-task Strong verbal, written, and organizational skills Required Skills Strong analytical skills Excellent communication skills Proficiency in marketing tools and software Preferred Skills Experience in the food industry Knowledge of consumer behavior analysis Equal Opportunity Statement McCormick is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals. Show more Show less

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