Marketing Manager

Role & responsibilities

1. Marketing Strategy & Planning

• Develop and execute a comprehensive marketing strategy to drive showroom footfall and online sales.
• Identify target customer segments (retail buyers, corporate clients, interior designers, builders).
• Plan seasonal campaigns, festive promotions, and showroom launch events.

2. Branding & Promotion

• Strengthen the brand image of the showroom through consistent messaging and creatives.
• Oversee showroom branding, signage, and visual merchandising.
• Develop marketing materials such as brochures, catalogues, and promotional kits.

3. Digital Marketing & Lead Generation

• Manage digital campaigns across social media, Google Ads, and email marketing.
• Optimize online presence through SEO, SEM, and local business listings.
• Drive offline marketing like newspaper ads, boardings and radio promotions/exhibition.
• Generate and nurture leads for showroom walk-ins and B2B sales.

4. Customer Engagement & Analytics

• Design customer loyalty programs, referral schemes, and after-sales engagement activities.
• Collect and analyze customer feedback to improve marketing strategies.
• Collaborate with sales team to create personalized campaigns for high-value clients.

5. Partnerships & Networking

• Explore sponsorships and collaborations for exhibitions, trade fairs, and community events.
• Manage PR activities and media relationships for maximum visibility.

6. Team Leadership & Coordination

• Lead and mentor the marketing team (digital, design, field promoters).
• Coordinate with showroom managers and sales heads for campaign execution.
• Monitor team performance and assign clear KPIs for measurable results.

7. Budgeting & ROI Tracking

• Prepare and manage the annual marketing budget.
• Track ROI of campaigns and optimize spend across channels.
• Provide regular marketing performance reports to management.

Key Skills & Competencies

• Strong knowledge of retail marketing, preferably in furniture/lifestyle sector.
• Expertise in digital marketing tools, analytics, and CRM.
• Creative thinking and ability to design innovative campaigns.
• Excellent communication, negotiation, and presentation skills.
• Leadership skills to manage and motivate a marketing team.

Qualifications & Experience

• MBA/PG in Marketing or equivalent.
• 710 years of experience in retail marketing (furniture, lifestyle, or home dcor preferred).
• Proven track record of driving sales growth through marketing initiatives.