Marketing Manager (Execution)

Marketing Manager (Execution)

• 1.

  Campaign Execution

  Oversee the execution of marketing campaigns across various channels (digital, print, social media, etc.).
• Manage the timeline, resources, and budget for each campaign.
• Coordinate with different teams (creative, content, digital, sales, etc.) to ensure seamless campaign execution.
• Ensure campaigns meet the objectives set in the strategy phase and align with brand messaging.
• 2.

  Content Coordination and Development

  Ensure content (articles, blogs, videos, graphics, etc.) is developed and published according to the campaign timeline.
• Collaborate with the content team to ensure consistency in messaging across platforms.
• Review and approve all marketing materials before distribution.
• 3.

  Channel Management

  Implement marketing strategies across various channels such as social media, email, website, and paid advertising.
• Monitor performance on each channel to optimize reach, engagement, and conversions.
• Ensure brand consistency across all channels.
• 4.

  Analytics and Reporting

  Track and analyze the performance of campaigns and other marketing activities.
• Use analytics tools (e.g., Google Analytics, social media insights) to measure ROI and identify areas for improvement.
• Generate regular reports on campaign performance for senior management.
• 5.

  Stakeholder Communication

  Serve as a point of contact for internal teams and external agencies or partners involved in the marketing process.
• Coordinate with product, sales, and design teams to ensure alignment on goals and execution.
• Provide updates and progress reports to senior leadership and other stakeholders.
• 6.

  Budget Management

  Monitor and manage the marketing budget to ensure that resources are allocated effectively.
• Ensure that campaigns are executed within budget constraints without compromising quality.
• 7.

  Market Research and Competitor Analysis

  Conduct market research to understand customer needs, preferences, and trends.
• Monitor competitors marketing activities to identify new opportunities or threats.
• Adjust execution strategies based on insights from research and competitor activity.
• 8.

  Event Coordination (if applicable)

  Manage the execution of marketing events, webinars, product launches, or trade shows.
• Coordinate logistics, promotional materials, and communications for events.
• Ensure that events align with the overall marketing strategy and objectives.
• 9.

  Team Leadership

  Manage and guide the execution team, providing direction, resources, and support.
• Ensure the team is trained and capable of executing tasks effectively.
• Maintain high levels of motivation and collaboration within the marketing team.
• 10.

  Brand Management

  Ensure that marketing efforts align with the overall brand strategy and values.
• Manage the implementation of brand guidelines in all marketing materials and campaigns.
• 11.

  Customer Relationship Management (CRM)

  Implement CRM strategies to enhance customer engagement and retention.
• Use CRM software to track customer interactions and ensure personalized marketing efforts.
• 12.

  Collaboration with Sales

  Work closely with the sales team to ensure marketing efforts are aligned with sales goals.
• Provide the sales team with necessary marketing materials and insights to improve lead conversion rates.
• 13.

  Process Improvement

  Identify opportunities to streamline marketing processes for better efficiency.
• Recommend and implement tools, technologies, or methodologies to improve execution.