Marketing Manager

Location: Gurgaon (Onsite) MON-FRI

Working Hours: 5:30 PM - 2:30 AM IST (NIGHT SHIFT) (8:00 AM - 5:00 PM EST)

About the Role:

Marketing Manager

support our growth in the North American higher education sector. This is a hands-on role

lead generation, GTM strategy

execution, content creation, campaign management

VP of Marketing, global marketing teams

and sales to drive marketing impact across regions.

Key Responsibilities:

1. GTM Strategy & Lead Generation

• Assist the VP of Marketing in developing and executing go-to-market (GTM)

strategies for product launches and campaigns.

• Execute multi-channel lead generation campaigns across email, paid media, social

media, webinars, and industry events.

• Work with internal and purchased lists to build targeted campaign audiences.
• Collaborate with the sales team to ensure timely lead follow-up and tracking.

2. Content & Collateral Development

one-pagers, case studies, whitepapers, email templates, and PowerPoint

presentations.

• Customize content for the North American higher education audience while

maintaining brand consistency.

• Coordinate with

  global

  content and design teams to deliver required assets.

3. Events & Webinars

• Plan, manage, and support virtual and physical events (e.g., EDUCAUSE, webinars).
• Coordinate event logistics, promotional activities, speaker alignments, and post

event follow-ups.

• Assist sales and customer success teams with event-based engagement and

follow-ups.

4. Marketing Operations & HubSpot Management

• Own and manage HubSpot for campaign automation, lead nurturing, segmentation,

and reporting.

• Maintain CRM data hygiene and create performance dashboards to report on key

KPIs.

• Track and improve funnel conversions and marketing effectiveness.

5. Sales Enablement & Cross-functional Collaboration

• Work closely with sales to equip them with updated collateral and messaging.
• Support channel partner marketing initiatives, including upsell and cross-sell

campaigns.

• Coordinate with product, sales, and marketing teams across geographies to align

messaging and timelines.

6. Additional Support

• Support outbound efforts including BDR campaigns and RFP content.
• Assist with internal marketing project management and delivery tracking.

Qualifications:

• Hands-on experience with HubSpot or equivalent marketing automation tools and

CRMs.

• Strong content development skills and experience supporting sales with collateral.
• Excellent English communication skills (written and verbal).
• Ability to manage multiple projects and deadlines in a fast-paced, remote

environment.

• Experience in higher education marketing is a strong plus.