Marketing Manager

Job Description

Job Title: Marketing Manager (Cybersecurity Higher Education Focus) Location: In Office ( Gurgaon, India) Experience Level: Mid-Level Department: Marketing Reports to: VP Marketing About the Role: We are seeking a proactive and detail-oriented Marketing Manager based in India to support our growth in the North American higher education sector. This role is ideal for a marketing generalist with hands-on experience in lead generation, marketing operations and the development of sales and marketing collateral . Key Responsibilities : • Lead Generation & Campaign Execution o Support and execute lead generation campaigns through email, paid media, social, and events. o Work with internal and external lists to build targeted audiences o Coordinate with sales teams to ensure smooth lead • Marketing Operations o Manage marketing automation tools (HubSpot) to support campaigns. o Assist in CRM data hygiene, segmentation, and reporting. o Develop and monitor key KPIs and compile regular performance dashboards. • Collateral Development o Create and maintain marketing collateral such as brochures, one-pagers, presentations, case studies, and email templates tailored to the North American higher ed audience. o Collaborate with design and content teams to ensure brand consistency and messaging alignment. • Sales Enablement o Lead and co-ordinate channel & direct sales enablement • Support o Work cross-functionally with sales and product teams to align marketing efforts. o Manage events including webinars and conferences. o Manage project timelines, event co-ordination , and asset delivery. o Support RFP and Outbound BDR efforts. Qualifications : • 2 years of experience in a marketing role, preferably with exposure to global or North American markets. • Strong understanding of marketing funnels, campaign workflows, and lead generation best practices. • Experience with CRM and marketing tools (e.g., HubSpot, ______, ______) • Strong English communication skills (verbal and written) and attention to detail. • Ability to manage multiple projects in a fast-paced, remote environment. • Knowledge or prior experience with higher education marketing is a strong plus