Job
Description
Proschool a group company of IMS Learning. We provide training (Offline & Online) for various courses in F inance, Accounting and Analytics at our Training Centres Pan India. Know more about us on www.proschoolonline.com Position: Marketing Manager Location: Navi Mumbai, Sanpada We are seeking an experienced, dynamic, and result-driven Marketing Manager . The candidate will be responsible for managing Proschool brand, driving student enrollments, conceptualizing marketing campaigns across platforms that effectively position Proschool as a premier learning destination for professional courses. Will be required to collaborate with cross functional teams. Key Responsibilities: Marketing Strategy and Budgets: Brand Marketing, create and implement marketing strategies across digital, offline, and B2B channels. Manage Marketing Budgets. Content & Creatives: Conceptualize marketing campaigns and collaterals, lead content initiatives (blogs, videos, webinars, social media) that engage students. Digital Marketing : Oversee and monitor performance marketing (Google Ads, Facebook, LinkedIn), SEO/SEM, email marketing, and content marketing initiatives. Analytics and Reporting: Track and report KPIs and ROI for marketing activities. Use data to improve decision-making and performance. Product Marketing: Work closely with the academic and product teams to ensure effective positioning of programs and launch campaigns for new courses. Lead Generation: Drive student acquisition strategies through targeted campaigns and optimize the lead funnel for maximum conversion. Team Management: Lead and mentor, marketing team. Key Requirements: Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred. 812 years of progressive marketing experience, preferably in the education/edtech sector. Hands-on experience with digital marketing, lead generation, and brand campaigns. Strong strategic thinking and leadership skills. Excellent communication, analytical, and project management abilities. Ability to work in a fast-paced, performance-driven environment.
