Marketing Manager - Edtech Only

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🔹 Overview

Marketing Manager

🔹 Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with organizational goals.
• Conduct market research on student behavior, trends, and competitor activities.
• Create and manage annual and quarterly marketing plans and budgets.

2. Digital Marketing

• Oversee performance marketing campaigns across Google, Facebook, Instagram, YouTube, LinkedIn, and other platforms.
• Improve SEO, SEM, and website traffic for better lead generation.
• Supervise content creation for blogs, videos, reels, email campaigns, and social media.

3. Brand Management

• Build and maintain strong brand presence across all channels.
• Ensure consistent brand communication in all materials.
• Manage PR activities, influencer partnerships, and student success stories.

4. Lead Generation & Student Acquisition

• Develop targeted campaigns for student enrollment and course promotion.
• Coordinate with the sales team to ensure high-quality lead flow.
• Track and optimize the student acquisition funnel.

5. Team Leadership

• Lead a team of designers, content creators, and digital marketers.
• Collaborate with academic, product, and sales teams for campaign alignment.
• Provide mentoring, guidance, and performance tracking.

6. Analytics & Reporting

• Monitor campaign performance using analytics tools.
• Prepare weekly and monthly performance reports.
• Utilize insights to improve ROI and reduce acquisition costs.

🔹 Required Skills & Qualifications

• Bachelor’s/Master’s degree in Marketing, Management, or related field.

• Minimum 2 years of experience

  in Edutech or Education Industry marketing.
• Strong proficiency in digital marketing tools (Google Ads, Meta Ads, SEO tools).
• Excellent communication, leadership, and analytical abilities.
• Ability to thrive in a fast-paced and competitive environment.

🔹 Preferred Skills

• Experience with CRM tools such as HubSpot, Zoho, LeadSquared, TeleCRM, etc.
• Creative ability to develop engaging student campaigns.
• Understanding of student psychology and education trends.
• Experience in managing events, webinars, and academic marketing.