Marketing Manager / Digital Marketing

Role Description:

The Marketing Manager (Digital Marketing) is responsible for planning, executing, and optimizing the company’s digital marketing strategies to strengthen brand presence, drive customer engagement, and support business growth. This role oversees various digital channels—such as social media, email marketing, paid advertising, content marketing, SEO/SEM, and website management—to ensure consistent messaging and effective campaign performance across all platforms.

Key responsibilities include developing digital marketing plans, managing online campaigns end-to-end, analyzing performance metrics, and identifying new growth opportunities through market research and audience insights. The Marketing Manager works closely with cross-functional teams, including design, product, sales, and customer service, to align marketing activities with business objectives. Duties may also involve supervising content creation, coordinating marketing calendars, optimizing user journeys, and managing marketing automation tools.

This role is ideal for individuals who are creative, data-driven, and strategic, with strong understanding of current digital trends and the ability to lead projects in a fast-paced environment. It offers opportunities to shape brand strategy, enhance digital presence, and contribute directly to business outcomes through effective marketing initiatives.

Qualifications:

• Bachelor’s degree in

  Marketing

  ,

  Communications

  ,

  Business

  , or a related field.
• Proven experience in digital marketing, campaign management, or online brand strategy.
• Strong understanding of digital channels including

  SEO, SEM, social media, PPC ads, email marketing

  , and

  content marketing

  .
• Hands-on experience with tools such as

  Google Analytics

  ,

  Google Ads

  ,

  Meta Business Suite

  ,

  HubSpot

  ,

  Mailchimp

  , or similar platforms.
• Ability to analyze campaign performance, interpret data, and translate insights into actionable strategies.
• Strong communication skills for developing marketing messages and collaborating with internal teams.
• Creative mindset with the ability to generate engaging content ideas and innovative marketing initiatives.
• Solid project management skills with the ability to manage multiple campaigns and meet deadlines.
• Familiarity with

  marketing automation

  ,

  A/B testing

  ,

  CRM systems

  , or

  website analytics

  is a plus.
• Ability to work independently while leading or coordinating with cross-functional teams.