Marketing Manager – Diagnostics

We are seeking an experienced and strategic Marketing Manager to lead marketing efforts for our diagnostics division. The ideal candidate will have a strong background in healthcare or diagnostics marketing, and a proven ability to drive demand, build brand awareness, and support sales growth through innovative and data-driven campaigns.

This role requires both strategic thinking and hands-on execution, with deep knowledge of the diagnostics/laboratory industry, including B2B and B2C healthcare marketing, regulatory awareness, and patient-centric communication.

Key Responsibilities:

· Develop and execute integrated marketing strategies for diagnostic services/products (e.g., pathology, radiology, molecular testing, preventive health checkups).

· Work closely with the sales, medical, and product teams to create go-to-market (GTM) plans and promotional campaigns.

· Manage digital marketing activities including SEO/SEM, paid campaigns, social media, and website optimization.

· Plan and implement brand awareness campaigns targeting healthcare providers, clinics, hospitals, and consumers.

· Create marketing collateral, brochures, flyers, emailers, and presentations aligned with brand guidelines.

· Organize and support events, webinars, health camps, CMEs, and trade shows.

· Conduct market research, competitor analysis, and customer feedback surveys to identify new opportunities.

· Track KPIs and ROI of marketing initiatives; prepare reports and adjust strategies as needed.

· Ensure compliance with healthcare marketing regulations and ethical guidelines.

Qualifications:

· Bachelor’s degree in Marketing, Life Sciences, Healthcare, or related field.

· 5 years of experience in marketing, with at least 2 years in the diagnostics, healthcare, or medical devices industry.

· Strong understanding of the diagnostics market (clinical labs, preventive testing, specialty diagnostics, etc.).

· Experience in digital marketing and lead generation.

· Excellent communication, project management, and stakeholder collaboration skills.

· Proficiency with marketing tools (e.g., HubSpot, Google Analytics, Meta Ads, CRM platforms).

Preferred Skills:

· Exposure to B2B and B2C healthcare marketing.

· Knowledge of regulatory requirements (e.g., NABL, ICMR guidelines, HIPAA if applicable).

· Experience working with medical content, physicians, or healthcare professionals.

Ability to translate complex medical information into consumer-friendly messaging.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

Expected Start Date: 01/09/2025