Marketing Manager

• Brand Strategy & Positioning

  : Develop and maintain a strong brand identity that reflects the values and principles of Ayurveda, ensuring consistent messaging across all marketing channels.

• Digital Marketing

  : Oversee digital marketing efforts, including SEO, SEM, social media campaigns, email marketing, and website management, to enhance online visibility and engagement.

• Content Creation

  : Create compelling content (blogs, videos, social media posts) that educates potential clients about Ayurvedic treatments, wellness benefits, and the centers unique offerings.

• Campaign Management

  : Plan, execute, and analyze marketing campaigns to promote specific treatments, wellness programs, or seasonal offers, ensuring alignment with business goals.

• Client Engagement

  : Develop strategies to build long-term relationships with clients through loyalty programs, newsletters, and community-building initiatives.

• Market Research

  : Conduct research to understand market trends, client preferences, and competitor activities to inform marketing strategies and identify growth opportunities.

• Partnerships & Outreach

  : Build partnerships with local businesses, wellness influencers, and community organizations to expand the centres reach and reputation.

• Budget Management

  : Manage the marketing budget, ensuring cost-effective allocation of resources across campaigns and initiatives.

• Analytics & Reporting

  : Monitor and report on the performance of marketing campaigns using tools like Google Analytics, social media insights, and CRM systems, adjusting strategies to maximize ROI.

Qualifications

• Education

  : Bachelors degree in Marketing, Business, Communications, or a related field. Knowledge of Ayurveda or holistic wellness is a plus.

• Experience

  : Minimum of 2-3 years of experience in marketing, preferably in the wellness, healthcare, or hospitality industry.

• Skills

  :
• Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Meta Ads, insta).
• Excellent communication and storytelling skills to convey the benefits of Ayurvedic treatments.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment.

• Personal Attributes

  : Passionate about holistic wellness, culturally sensitive, creative, and results-driven.

Working Conditions

• Full-time position with occasional evening/weekend work for events or campaign deadlines.
• Opportunity to participate in Ayurvedic workshops and treatments to deepen understanding of services.

Salary & Benefits

• Competitive salary based on experience.
• Health and wellness benefits.
• Professional development opportunities in marketing and holistic wellness.