Area Sales Manager

About Cholayil:

Cholayil was stared in 1969 by Dr. Sidhan, a certified medical professional. Dr. Sidhan used his understanding of Ayurveda to develop Medimix, ayurveda soap. Medimix soon became a household name and also transformed into the flagship brand of the company. The ingredients in Medimix are frequently used in Ayurveda for the treatment of skin maladies. The quality of the product and marketing perseverance of Dr. Sidhan were crucial factors for the success of the Medimix Brand.

In 2011, the leadership of the company passed on to Mr. V. S. Pradeep Cholayil and now it has become a multi Crore FMCG organization. In 2007, Cholayil acquired the talcum powder brand Cuticura and expanded it to the deodorant and soap segments. It also acquired the soap brand Krishna Thulasi in 2011. Cholayil s other subsidiaries are Sadayush, an Ayurvedic cure and care center, and Jullaaha, a clothing line made from natural dyes and fibers.

Role and Responsibilities:

1. The primary goal is to manage the sales of the company products within his/her assigned territory along with delivering of key distribution objectives

2.Achieving sales and collection targets and width of distribution

3. Should act and perform the functions of Carrying and Forward Agent (CFA)

4.Competitor analysis, Cost Benefit analysis, pricing Strategy and Market audit

5.Updating Indent of Stock to RSO

6.Inventory Management

7.Implementing Marketing and Sales Promotion Strategies

8.Responsible for performing market operations like Promotions, Scheme Finalization in coordination with Marketing Team.

9. Responsible for performance improvement of subordinates in the assigned Area