Marketing Manager - BTL & Offline Marketing

Job Title

Base Location

Experience

Travel

About the Role

Redcliffe Labs is seeking a strategic and execution-focused Marketing Manager – BTL &

Offline Marketing to lead on-ground brand-building initiatives across India. This role includes

planning and executing health camps, society activations, and brand partnerships to drive

visibility and engagement at the grassroots level.

Key Responsibilities

● Drive BTL marketing and offline brand-building activities in target markets.

● Lead on-ground activations across societies, corporate hubs, and community health

zones.

● Develop and manage long-term partnerships with aligned brands for collaborative

promotions.

● Plan and oversee end-to-end execution of health camps – from concept to completion.

● Manage vendors, field staff, and execution partners to ensure seamless delivery.

● Coordinate with internal leadership and regional marketing teams.

● Monitor campaign budgets, generate performance reports, and track ROI.

● Travel occasionally to other cities for event audits, campaign execution, or partner

coordination.

Key Requirements

● 5–8 years of experience in BTL marketing, field activations, or brand promotions.

● Proven track record in executing community campaigns or health-related events.

● Strong skills in vendor management, team leadership, and on-ground execution.

● Excellent communication skills and good negotiation abilities.

● Strong coordination and problem-solving skills.

● Prior experience in healthcare, diagnostics, wellness, or FMCG is preferred.

● Comfortable with occasional travel outside base city.

Why Join Redcliffe Labs?

● Be part of a purpose-driven organization making quality healthcare more accessible.

● Take ownership of impactful, on-ground campaigns that shape real-world health

awareness.

● Work in a dynamic and innovation-led marketing team.

● Gain exposure to pan-India campaign planning and execution.