Marketing Manager - B2B Renewable Solar Power

About Us

Swaaadle Lights is a fast-emerging solar lighting brand committed to sustainable innovation. We design and manufacture cutting-edge solar lighting solutions for commercial, industrial, and institutional projects across India and beyond. As we scale, we are looking for a dynamic Marketing Manager to lead our marketing vision, build credibility in the B2B sector, and drive qualified leads through modern digital-first strategies.

Role Overview

energetic, Gen-Z mindset Marketing Manager

Key Responsibilities

• Brand Building & Online Presence

• Develop and execute strategies to establish Swaaadle as a trusted solar brand in the B2B space.
  
• Manage brand consistency across digital channels (website, LinkedIn, industry platforms, etc.).
  
• Create compelling narratives that highlight product innovation, sustainability, and credibility.
  

• Campaign Management

• Plan, execute, and optimize digital campaigns (LinkedIn, Google Ads, industry directories, and retargeting).
  
• Drive

  organic traffic

  growth via SEO, thought leadership content, case studies, and press releases.
• Utilize marketing automation platforms to nurture leads and track engagement.
  

• Lead Generation (B2B Focus)

• Identify and target decision-makers (architects, builders, resort owners, corporate buyers, distributors).
  
• Build structured lead funnels that bring in

  qualified B2B leads

  with high conversion potential.
• Collaborate with sales teams to ensure campaign-generated leads are nurtured to closure.
  

• AI & Data-Driven Marketing

• Leverage AI tools for copywriting, analytics, market research, and personalized campaigns.
  
• Monitor KPIs, analyze campaign performance, and present insights to management.
  
• Stay updated with latest digital trends, AI applications, and competitor activities in renewable energy.
  

• Team Management

• Lead, mentor, and inspire a small marketing team to execute campaigns with excellence.
  
• Build processes for content, design, and performance marketing workflows.
  
• Ensure continuous upskilling of team members with latest digital tools and AI practices.
  

Qualifications & Skills

• Bachelors/Masters degree in Marketing, Business, Communications, or related field.
  

• 46 years of experience

  in digital marketing, preferably in

  B2B or manufacturing sector

  .
• Proven experience in

  lead generation, SEO, paid campaigns, and brand management

  .
• Strong knowledge of

  marketing automation tools (HubSpot, Zoho, Mailchimp, etc.)

  .
• Proficiency in using

  AI-driven tools

  for campaign creation, analytics, and content.
• Excellent communication, presentation, and leadership skills.
  
• Highly energetic, creative, and trend-aware with a

  Gen-Z mindset

  .
• Passion for

  sustainability, green energy, and renewable technology

  is a big plus.

What We Offer

• Opportunity to shape the marketing vision of a

  fast-growing solar manufacturer

  .
• Creative freedom to experiment with new ideas and digital-first strategies.
  
• Work with leadership closely and see your strategies directly impacting business growth.
  
• Competitive compensation, performance incentives, and career growth opportunities.
  

Join us if you’re passionate about sustainability, digital-first marketing, and want to build a strong B2B solar brand that creates lasting impact.