Marketing Manager

As a Marketing Manager, you will be responsible for tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material aligns with our brand identity. Your main duties will include handling marketing operations to achieve growth and profitability of the business. You will be implementing SOPs and developing control systems to maintain high standards of the retail environment for a profitable business house. Additionally, you will work on brand visibility, brand awareness, and brand loyalty. You will focus on the customer journey, loyalty programs, hospital tie-ups, corporate tie-ups, society tie-ups, and other related activities. Monitoring the growth and fall of various parameters such as sales, footfall, and average bill value for retail stores will also be part of your responsibilities. Other tasks will include campaign drives, cross-brand promotions, new store openings, visibility drives, communication, negotiating strategies, and developing budgets for advertising, events, and promotions. You will coordinate with advertising agencies and vendors for creative development, idea implementation, print, photo shoots, branding, exhibitions, events, press releases, media buying, and outdoors. Furthermore, you will plan and execute campaigns (BTL activities) for retail outlets, online portals, and websites to enhance footfall and site visits. Your working days will be from Monday to Saturday, with working hours from 10:00 AM to 6:30 PM. You will have the 2nd and 4th Saturday off.,