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Marketing Manager - Americas 1

Marketing Manager - Americas 1

Wipro

8 - 13 years

16 - 20 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

marketing manager storytelling project management field marketing predictive analytics ai campaign optimization media abm sales content creation analytics marketing ai tools b2b performance optimization seo customer experience

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary:
Role Name: Marketing Manager - Americas 1 (Communications, Media & Information Services, Sports & Entertainment)
Drive integrated field marketing programs for the Communications, Media & Information Services and Sports & Entertainment sector in Americas 1. The role focuses on pipeline acceleration, brand positioning, and account-based marketing, with an emphasis on leveraging AI-driven insights for campaign optimization. ?Key Responsibilities:

Develop and execute localized marketing plans aligned with Americas GTM strategy and sales objectives.

Plan and manage events, ABM campaigns, and executive roundtables.

Partner with sales teams to understand pipeline priorities and co-create marketing initiatives.

Collaborate with technology partners and industry associations for joint campaigns.

Adapt global content for regional relevance; ensure messaging resonates with sector’s client base.

Use AI tools for predictive analytics, personalization, and campaign performance optimization.

Stay updated on GenAI trends and apply them for faster creative cycles and improved ROI.

Track marketing-sourced pipeline, campaign ROI, and engagement metrics.

?Qualifications:

Bachelor’s/Master’s in Marketing or related field.

8+ years in B2B marketing, preferably in tech or media sectors.

Familiarity with AI in marketing (e.g., personalization, automated content creation).

Strong storytelling and project management skills.

CapabilitiesAutomated content creation, personalization, SEO optimization.

ImpactFaster creative cycles, improved ROI, enhanced customer experience.

ToolsGenAI COE for Marketing, AI accelerators for campaign optimization.

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Marketing Manager - Americas 1