Marketing Manager

ACME SERVICES PRIVATE LIMITED

4 - 6 years

6 - 10 Lacs

mumbai

Posted:1 week ago| Platform:

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Skills Required

digital marketing marketing sem content marketing seo marketing budget marketing strategies branding market research marketing management brand management promotions product marketing campaigns btl brand positioning offline marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strategic Planning & Execution:
Develop and implement comprehensive marketing strategies aligned with business objectives.
Conduct market research and competitive analysis to identify growth opportunities and trends in the baby care segment.
Plan and allocate marketing budgets to maximize impact and efficiency.
Monitor expenditures to ensure cost-effective execution of campaigns.
Brand Management:
Build, enhance, and maintain strong brand positioning for baby diapers and wipes.
Ensure consistent brand messaging across all channels including digital, print, packaging, and in-store promotions.
Product Marketing:
- Collaborate with R&D and production teams to support product innovation and improvements.
- Drive successful product launches and promotional campaigns.
Digital & Offline Marketing:
- Lead digital marketing initiatives including SEO, SEM, social media, content marketing, and influencer partnerships.
- Manage offline marketing activities such as trade shows, distributor events, BTL campaigns, and POS branding.

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