Marketing Lead - BTL / DST

Position:

Location:

Designation:

Reporting To:

Experience:

Role Overview

BTL/DST Lead

Key Responsibilities

BTL Activations

• Design & execute

  on-ground campaigns

  (RWA events, wellness camps, society tie-ups, college/corporate outreach, roadshows).
• Ensure

  in-clinic visibility

  through branding, POSMs, and local marketing.
• Partner with vendors & agencies for cost-effective campaign delivery.
• Monitor campaign ROI: footfall, lead generation, conversion rates.

Direct Sales Team (DST) Leadership

• Build, train, and manage a

  direct sales team

  for customer acquisition.
• Drive

  lead generation through door-to-door, kiosks, and local activations

  .
• Ensure sales targets are met across assigned territories.
• Motivate and mentor the DST team to deliver consistent performance.

Performance & Reporting

• Track KPIs such as

  cost per lead, cost per walk-in, and conversion-to-revenue

  .
• Share weekly dashboards & insights with Marketing and Sales leadership.
• Optimize spending and allocate resources for maximum ROI.

Cross-Functional Collaboration

• Work with clinic heads, regional managers, and central marketing to align campaigns with business priorities.
• Feed market insights into brand strategy and product positioning.

Candidate Profile

• 7–10 years in

  BTL activations, direct sales, or trade marketing

  .
• Strong vendor network and hands-on experience in

  multi-city campaigns

  .
• Experience in managing

  field promoters / sales teams

  .
• Excellent communication, negotiation, and project management skills.
• Preferred background:

  wellness, healthcare, retail, FMCG, or lifestyle sectors

  .