Marketing Lead - API

Position:

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Job Summary :

Understanding API (Active Pharmaceutical Ingredient) market for countries/regions assigned. must have prior experience in regulated pharma markets (such as USA, Europe, LATAM, APAC, Russia,MENA).

Areas of Responsibility :

Business Development:

Understanding API (Active Pharmaceutical Ingredient) market for countries assigned. Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements.

Mapping internal API product portfolio to identify key products to promote for each potential key customer.

• Connect with potential customers and pitch products, explore new opportunities, lead price negotiations and evaluate deals as per customer requirements.

Sales and Marketing

Drive sales target achievement for the assigned region & identify business opportunities and devise marketing strategies to expand customer base, increase market share, and drive revenue growth.

• Manage key customer accounts and engage with key customers to maintain healthy long-term relationships and ensure high customer satisfaction by achieving delivery and service quality norms to build organization’s brand value.

Market intelligence Gather changing customer and market needs, competitor activity, and industry best practices that can be emulated.

Sales allied functions

• Work with cross-functional teams such as regulatory, finance, quality etc to drive customer relationship management, query resolution, documentation, approvals required, follow ups for payments.

• Coordinate with other departments such as R&D, Operations, and SCM to plan orders, share inputs on capacity planning, and timely product delivery to fulfill customer requirements while ensuring adherence to state and country-level regulations.

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