Marketing Insights Specialist

About The Company

Overview

Key Responsibilities

• Develop and manage dashboards tracking campaign performance, subscriber acquisition, and retention.
• Conduct deep-dive analyses of marketing channels (paid, owned, earned) to identify ROI drivers.
• Implement attribution models to measure campaign and channel effectiveness.
• Partner with CRM to design audience segments and evaluate lifecycle performance.
• Provide forecasting and scenario modeling for marketing spend and subscriber growth.
• Deliver weekly/bi-weekly/monthly reporting for head of marketing and leadership with clear insights and recommendations.
• Create post-campaign recaps that combine quantitative performance with strategic insights.
• Collaborate with Product and Market Research teams to align methodologies and ensure accuracy.
• Present insights, translating technical findings into clear business implications.
  

Required Skills & Qualifications

• 5+ years of experience in business intelligence, marketing analytics, or data strategy, preferably in streaming, media, or consumer tech.
• Advanced proficiency with SQL, data visualization tools (Tableau, Looker, Power BI), and analytics platforms (Google Analytics, Amplitude, Mixpanel).
• Strong understanding of marketing KPIs (CPSU, CAC, LTV, ROAS, churn, engagement).
• Experience with attribution modeling and marketing performance measurement.
• Excellent analytical, problem-solving, and communication skills.
• Ability to translate complex data into simple, actionable insights for marketing stakeholders.
  

Preferred Qualifications

• Experience supporting paid media, CRM, and lifecycle marketing teams.
• Knowledge of A/B testing, experimentation design, and marketing optimization frameworks.
• Familiarity with subscription businesses and funnel analytics.
• Passion for streaming entertainment and data-driven storytelling.
  

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or related field required.
• Advanced degree in Data Science, Analytics, or Marketing preferred but not required.