Marketing Head/DGM Marketing/Product Manager - Ophthalmic Pharma

Job Description

Marketing Head/DGM Marketing/Product Manager - Ophthalmic Pharma Industry Job Description DGM-Marketing MARKETING BUDGET AND PLAN To prepare Annual Brand product wise, territory wise plan along with Marketing budget for all the assigned Brands and New product in line with the Business objective. To prepare Annual calendar of all Conferences and Events for the Brand building activities. To elaborate promogrid in line with strategies of product promotion To prepare & execute plan for Continuous Medical Education (CME) for the assigned products. To work on short term and long-term product wise strategies including product portfolio BRAND MANAGEMENT To develop Marketing strategy for the effective product placement to capture market opportunities. To analyse competitors strategy to identify opportunities/threats and convert them in product strategies and tactics for companys products. To develop marketing plans for assigned products and territories with detailed activities in alignment with Sales objectives. To identify the needs in all collaterals and promotional material and ensure their availability and dispatch on time and within budget. To communicate during cycle meeting to the sales team on brand positioning and changes in product information etc. To track the implementation of brand strategies through sales team by close monitoring of activities in the field and ROI and implement corrective actions in case of need To analyse ROI of marketing initiatives by tracking increase in number of prescription, increase in revenue, and other indicators both from Internal audit process and external market surveys. Training the field force in Product launches, Cycle meetings & Training programs. To ensure achievement of Market share for focused products as well as total MS of the company To maintain and develop relations with KOLs and main stakeholders To elaborate differentiated strategies for increase of sales with KOL and KBL by different types of engagements To provide monthly forecasts for products production along with Sales Team to maintain optimum stocks in the market To prepare monthly analysis of product performance with observations and conclusions for sales improvement NEW LAUNCHES To participate in selection of new products for launches alongwith Business Development Team To prepare new products strategies and launches in line with business strategy of the company To ensure successful launches of new products PEOPLE MANAGEMENT To manage Marketing team by sharing experience, educating and driving the marketing initiatives. To motivate and develop team members for achieving objectives and to meet the future requirements of organisation. To effectively optimize the team by putting effective control systems and by empowering them. To work jointly with the teams to ensure enhancement of quality of calls leading to better sales performance. To communicate with the team, address grievances and motivate them for better performance. To ensure quality implementation of marketing campaigns and programs Main KPIs Achievement of targeted MS for overall Company as well as for particular products Achievement of Primary and Sales targets against plan Successful new product launches Adherence to promo budget and promo activities Timely availability of all promo materials No of KOLs in active database having relations No of days in business trips Competencies Pharma Background Knowledge of Indian Pharma market Knowledge of regulations and compliance of pharma market Ability to work with massive data Knowledge of principal of work of IQVIA, AWACS Good Excel and PPT skills Good communication skills Leadership skills Share me your updated resume - hr4peoplealliance@gmail.com